AWAAZ - The Nukkad Natak Group
Bringing Stories to Life
Who We Are
Welcome to AWAAZ - The Nukkad Natak Group, where we proudly uphold the timeless tradition of Nukkad Natak - one of the oldest and most powerful forms of theatre. With an unwavering commitment to this impactful art form, we offer a unique platform to promote brands, drive social awareness, and lead purpose-driven campaigns through the language of performance. Over the past 8 years, we’ve travelled across the length and breadth of India, delivering compelling street performances that engage, educate, and inspire. With 150+ successful collaborations, AWAAZ has become a trusted name among corporates, NGOs, institutions, and creative agencies. Our dynamic portfolio includes social awareness campaigns, brand promotions, corporate shows, BTL activations, industry training, and street plays for any and every cause. At AWAAZ, we blend creativity, activism, and entertainment to transform every street into a stage and every message into a movement - leaving a lasting impact wherever we perform. 📣 Join us. Collaborate with us. Create change with us.
Our Mission
Our mission is to be recognized as the leading Nukkad Natak group in India. We work with individuals, NGOs, companies, and institutions to spread awareness, promote social causes, and support brand campaigns. Using creative storytelling and energetic performances, we make sure every project we take on leaves a strong and positive impact on the audience.
Our Vision
Our vision is to help brands and organisations connect with the public in a powerful and meaningful way. Through the art of street theatre, we aim to increase brand visibility, boost engagement, and create a lasting impression. By performing live in open spaces, we make sure that every message reaches people directly and memorably.
Our Journey
Foundation
It all started with one simple idea — to support struggling artists and help them not just get by, but grow and succeed in a world that often ignores their talent.
First Major Production
We carried out our first big project the 'Clean to Green Campaign' across every state in India, which helped our brand grow and get recognised nationwide.
International Recognition
During the lockdown, when the event industry and public gatherings had completely stopped, we started performing digitally, not just in India, but in more than 6 countries around the world.
Modernisation of street play
We saw street plays getting lost in old ways — same scripts, same beats. So we flipped the script. Kept the soul alive with the dafli, but brought in modern instruments, cleaner language, and a style that hits harder and connects faster. Same roots, fresh energy — street theatre that speaks today’s language.
Trusted by big brands
After modernising our street play format, major brands like Adidas and PepsiCo — who earlier preferred other art forms for awareness and training — started trusting street theatre as a powerful medium. They collaborated with us, and today, we proudly work with 50+ leading brands across campaigns, trainings, and social messaging.
The Birth of AWAAZ Art Centre
We created a space where every art form can learn, practice, and perform. From street plays to theatre, poetry to workshops — AWAAZ Art Centre has become a home for passion and creativity. What began with Nukkad Natak is now a growing hub for artists to express, connect, and evolve.
Our Team
Praveen Arya
Director/Actor/Script Writer
With over 8 years of experience in the performing arts industry, specialized in conceptualizing, designing, and directing impactful street plays that blend creativity with social relevance.
Roshni Shukla
Creative Head/Social Media Manager
Manages all creative operations at AWAAZ Art Centre from performance curation and workshop planning and designing. Ensures every project reflects quality, purpose, and passion.
Nitish Malakar
Artist Liaison & Procurement Lead
With over 4 years of experience in the performing arts industry, responsible for coordinating with artists and managing all procurement and resource needs at AWAAZ Art Centre — ensuring every production runs smoothly, on time.